Anna Febe Knutsson
BFA student in Visual communication
(afknutsson@gmail.com)

Anna Febe Knutsson
BFA student in visual communication
(afknutsson@gmail.com)

1995: Born in Stockholm, SWE
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2000: Repeated kindergarten
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2005: Was in a play
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2017: Started Beckmans
college of design
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2020: Graduating in May! Hire me

01. Window Shopping

Art direction & design for third year fashion students at Beckmans College of Design. Thirteen collections were created in collaboration with six Swedish fashion brands that focus on sustainable clothing. To showcase the clothing and their sustainability, we created the concept title Window Shopping - the act of looking at clothes without the intention of buying.

The project lasted for 2,5 months, and resulted in a fashion film, teasers, an invitation to a fashion show, and a digital and physical lookbook showcasing thirteen looks in total. The results were shown at Copenhagen Fashion Week 2020. Concept, design and art direction together with Måns Peterson, Julius Tuvenvall, Hannah Gren Youngblood, Felix Scheynius & Adam Siversen Ljung.

Teasers from the movie were released on social media to build up for the upcoming fashion week event in Copenhagen. The whole concept builded on the models acting/posing behind a glass wall. We wanted the models to act in a performative, engaging way, as to present the act of Window Shopping as a new entertainment form in itself.

Watch full film here.

Instead of creating a classic catalouge to show the looks, we wanted to make something more conceptual in regards to our theme. We designed a lookbook with the dimensions 8 x 125 cm, drawing visual references to a receipt. The lookbook was sealed together with a transparent rubber band.

When unfolding the lookbook, we wanted to create a feeling of an infinte piece of paper, but also to engage the user in an unexpected way.

600 copies were made on semi-gloss paper 175g.

Mobile and desktop versions of the digital lookbook where viewer can read full texts from each fashion student discussing their work and concept. The mobile version was made to reflect the physical lookbok. Visit it here.

Behind the scenes recordings from shooting day. The film recording set and the photography set took place right next to each other in the same studio, creating a somewhat chaotic but exciting mood throughout the day.

02. In my backyard – exhibition identity

Visual identity for the exhibition In my backyard at Svenskt Tenn March 21 - April 7th 2019. 16 students from Beckmans College of design were tasked with interpreting the Beijer Institute's research on ecosystems and biological diversity in urban areas.

The identity includes: press images, a website, folder, display window, and curation design. Made in collaboration with Lina Reidarsdotter and John Bengtsson.

As the theme of the students work was biodiversity, we created an identity revolving around references to satellite images, vintage and digital maps. This reflected everything from typography, graphics and color.

Website documenting each students work. The website was designed to mirror the experience of browsing an area on Google Maps, with each pin representing a student and their work. Visit it here.


We created a folder with information about the exhibition and the participants. The folder was made in the same fold out effect as a map, where the user is allowed to twist and turn it to access all the information.

List of participant and supervisors for the exhibition.

To add another layer as well as make the folder more engaging we designed a poster on the back.

Vinyl artwork was made for Svenskt Tenn's display window, where we worked with its oval shape.


All the modules at the exhibition were painted in the same shade of yellow as seen in the rest of the identity in order to create unity.

03. Lunch on the Grass – mobile guide

In September (2019) third year students in the Visual Communication department at Beckmans were asked by the Modern Art Museum to create alternative-mobilde-guides for their permanent collection. We were given the freedom to explore their archive as well as the pieces that were currently on display. I was quickly drawn to Picasso's work Luncheon on the Grass ("Frukost i det Gröna") , exhibited in their sculpture garden. Already aware that Picasso's work was a paraphrase of Manet's work Dejeuner sur L'herbe , my interest peaked when I learned that Manet himself had been inspired by a piece by Raimondi (dating back to the 1500s) when creating his infamous oil painting.

I decided to create a guide exploring the power of paraphrases and taking inspiration from one another in a world where it seems as if everything is already made.

In September I held three different workshops. One for my fellow Visual Communication students at Beckmans, one for a class of second-graders at Hjorthagens elementrary school, and one at St. Eriks retirement home (where the participants sadly but understandably did not want to be caught on camera). All three groups were asked to study the work of Raimondi, Manet and Picasso, and then create their own version of Lunch on the Grass.

The paraphrases were then collected on the Instagram account @lunchonthegrassguide, along with the names of the participants. I used the feature permanent stories to inform users about the project and its backstory.

Customized and animated letters for the guide, intended to emphasize the uniquenes of every letter and create the feeling of a collage coming together.


04. Bookcover club

Assortment of bookcovers I have made for books I have read and enjoyed.

05. Another man's trash

Art project based on the Beijer Institutet's research of biodiversity on urban areas. Exhibited at Svenskt Tenn March 21-April 7th, 2019.

While reading about the Beijer Institute's research on vegetation and bio diversity, I was drawn to statistics showing that parks and green areas in cities are disappearing at an increasing rate. Simultaneously, citizens interest in plants and vegetation is peaking. What will the future look like when we have no place to nurture our love of plants ? Can we find purpose and help sustain biodiversity by turning to obsolete, redudant objects? Can we grow in trash?

In preperation for the upcoming exhibition date, I collected an assortment of used, obsolete digital products and planted flowers and greens in them. Impressed by their ability to create a sustainable life for themselves in old phones, keyboards and speakers, I exhibited the plants and their new habitat at Svenskt Tenn looking as a vintage looking desk.

06. Archive of the unknown

Website with an interactive map over alleged UFO sightings in Sweden.

As a group project, we were given the task of giving new life to the already existing UFO archive Archives for the Unexplained (AFU) . While searching the website, we found an Excel document titled ScanCat filled with thousands of alleged UFO sightings. We decided to make a website based on an interactive map of Sweden, where the user can navigate amongst the UFO reports.

By moving the cursor around on the map, new quotes will appear, showing the different alleged sightings. The vague, abstract reports and all their misspellings almost become poetic.

Concept, design and some development together with Måns Peterson, John Bengtsson and Adam Siversen Ljung. The project was part of a design relay where the whole class worked on repurposing existing digital archives in teams of four. Our group focused on concept and graphic design. More credits can be found on the site.